Maine Fishing Guides Branding
Project Name
MFG Brand Creation
Headquarters
Portland, ME
Industry
Outdoor Recreation
Company Size
5+
Timeline
6 Months
The creation of the Maine Fishing Guides brand and website was a strategic initiative designed to unify and elevate the visibility of professional fishing guides across the state. Rooted in Maine’s rich outdoor heritage, the brand aims to reflect the authenticity, expertise, and passion of local guides while appealing to both seasoned anglers and curious newcomers. The branding process focused on crafting a strong visual identity—complete with a distinctive logo, color palette, and messaging—that conveys trust, adventure, and local knowledge.
The launch of the Maine Fishing Guides brand and website created a centralized, professional platform that elevated the visibility of local guides and simplified the booking experience for anglers. As a result, the initiative has strengthened the identity of Maine’s Fishing Guides community, increased guide engagement, and attracted a broader audience of outdoor enthusiasts. With improved access to information and a compelling digital presence, the brand is driving more bookings, fostering sustainable tourism, and reinforcing Maine’s reputation as a premier fishing destination. Since the launch of this branding initiative Maine Fishing Guides has grown exponentially year over year and has been approached for purchase.
